SWOT and PEST Analyis of Volkswagen

SWOT and PEST Analyis of Volkswagen

The company has shown immense growth and constantly tries to be the pioneers in developing in terms of technology, initiatives and environmental friendly (Volkswagen, 2009). The company has shown continuous growth and there seems to be not much that can stop the company from reaching higher success.
Volkswagen across the world is committed and is a strategically well-designed operation. Volkswagen’s slogan is ‘Passion for cars’. This in its own shows the company’s values. The company has seen immense growth over the years and has been recognized to be the topper in the European Market. The table below highlights the growth of the brand as well as that of the competitors.
Also based on the national trends of the company, the company has seen large amounts of benefits world wide. The company has seen a growth of 0.8% worldwide for the year 2006 – 2007. This includes the high increase in the German markets in 2006 and the repressed condition in 2007. The highest growth rates have been noted in the Baltic States with a growth percentage of 22%. Also in Lithuania which showed an increase of almost 52% in 2006. Overall the company has performed well across the world.
SWOT analysis is one of the most useful tools which provides for understanding and decision making in every kind of situation in a business. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats (Jobber, 2004).
Volkswagen’s strength has been in the industry for a very long time. It has created a brand image for itself over the years. Volkswagen is a company that works on ensuring that the defects in the end products are as minimal as possible. In the past five years, the company has shown a reduction in the defects by almost 60%. The company’s excellent performance is leading to an increase in the share prices of the company as well.&nbsp.

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