BUSINESS MODEL INTERROGATION &amp

BUSINESS MODEL INTERROGATION &amp

DEVELOPMENTThe company owns four business subsidiaries, Enterprise Solutions Group (ESG), End User computing (EUC), Dell Services and Dell Software. The EUC unit caters to the end users with laptops, notebooks, tablets and third party software applications along with other computer equipments and peripherals (Marketline, 2014).The rapid growth of technology over the past two decades has opened up prospective business opportunities for the company. The usage of computer devises in the global perspective has increased exponentially over the years and is likely to increase further in the coming five years (Census Bureau, 2013).The global revenue generated from the personal computer industry has increased to $427.12billion as of 2013 from $410.04 billion in 2012 (Morningstar, 2014). This indicates that the overall personal computer market is likely to grow in the near future. Over the years, the computing devices have evolved and the advent of mobile computing devices has changed the global usage of computers. Therefore, Dell has changed its product development strategies and has focused on laptops and tablets.The stock prices of Dell over the last 10 years suggest that the company has been quite profitable till 2008. However, the decline of stock prices started to accelerate after 2008. The stock price took a deep down turn in the first quarter of 2009 and again in the last quarter of 2012 (Google, 2015). After the last decline in the share prices, Dell has managed to restore its business, thereby increasing its share prices. The decline in the stock prices was mostly due to the increasing competition in the personal computer market. The growing usage of computing devices has attracted a lot of player in the market like Lenovo, Asus, HP, etc. This as a result had drastically increased the challenge for Dell, thereby degrading its sales volume which in turn decreased its share prices (Statista, 2014a. Myers, 1977).The organizational structure is characterized by a

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